Has anyone ever told you that you “wear your heart on your sleeve?”
I am absolutely guilty of wearing my heart on my sleeve; when it comes to most everything I have an opinion and I love to voice it. I’m transparent and I’ve never been interested in keeping a poker face.

Image from thepinknotebook.com
So what happens when you want to wear something else on your sleeve? Your passions? A particular cause or campaign? An issue you care about?
If you’ve got a cause or campaign you want the world to know about, listen up. Social media for advocacy campaigns is real, it’s impactful and it’s easier than you might think.
In my work at Strategies 360 I have become very involved in the Save Bristol Bay campaign, a project of Trout Unlimited. With staff in Juneau, Anchorage and the Lower 48, the Save Bristol Bay campaign works to protect one of the world’s most productive salmon fisheries.
For a girl who still has yet to ever catch a fish (my mother swears I caught a trout in a stocked pond in preschool), professionally I talk about fish, fishing, fishing boats, fish recipes, fish politics, fish strategy, fish videos and fish photos – daily. Add to this that my boyfriend is a Bristol Bay commercial fisherman and you can see that this once “work only” campaign has become a meaningful issue in my life.
I’ve chosen to wear Save Bristol Bay on my online/social media “sleeve.” How? Through my Facebook and Twitter profile picture.

Facebook Profile Picture with "Save Bristol Bay - No Pebble Mine" PicBadge

Twitter Profile Picture with "Save Bristol Bay - No Pebble Mine" PicBadge
Through websites like www.PicBadge.com and www.twibbon.com you can either upload your own image/logo of a cause, issue or campaign (I’ve even seen them for sports teams and schools) you support or find existing “buttons” or “banners” that will be sure to have your social network wanting to know more about what it is you support.
Sign in with your Facebook or Twitter account, follow the instructions and you have a semi-customized brand on your profile picture.
Why is this impactful? By simply placing my PicBadge button on my profile photos, I’ve had friends and family ask me questions about the issue. I’ve become a champion for the cause and I’m able to educate my network about my passion.
The Save Bristol Bay campaign has been asking its following of more than 24,000 folks to use PicBadge and spread the message of Save Bristol Bay – No Pebble Mine. Since the campaign started using PicBadge in February, more than 140 supporters have added the logo to their personal profile page. In addition, the campaign has held a Facebook contest urging the Facebook following to get creative with how they use the logo in their profile picture.

My submission into the Save Bristol Bay PicBadge contest. I call it “Molly-zilla.”
Audience participation + interactive engagement platform = social media and online success.
Wearing a campaign on my social media “sleeve” has been a fun, appealing way to share my views. There is a low barrier to entry and it gets the conversation started.
How and for what cause could you use PicBadge?