I’m going to keep this simple.
If there ever were a day to discuss social media as an effective medium, today is the day.
Yes, social media is a tool to help create online communities and conversations, but this morning, Tuesday, March 26th, a social movement brought tears to my eyes. The United States Supreme Court hears the first of two cases on same-sex marriage today and my Facebook news feed is flooded with this image. FLOODED. Is yours?
“The Human Rights Campaign is the nation’s largest advocacy group for the gay, lesbian, bisexual and transgendered communities. Their logo is a yellow equal sign set on a blue background. The current incarnation is meant to bring awareness to the cause for marriage equality in light of the Supreme Court hearing arguments for two groundbreaking cases in the fight for marriage equality. For the next two days, Tuesday and Wednesday, proponents of marriage equality are also encouraged to wear red to show their support. Also, using popular Twitter hash tags like #Equality, #UnitedforMarriage, #SupremeCourt, and #Love will help your tweets launch into the discussion taking place on social media.” via PolicyMic (their awesome blog is here.)
Talk about a visual, social impact – wow!
I’ll admit that “viral” is one of my least favorite terms as a social media manager. No one knows what will and what wont be “viral.”
But in the case of this Marriage Equality Graphic Blitz I am fascinated to see if this campaign, this “viral” act of solidarity, will help move the political needle.
TIME Magazine: What Is the Red Equal Sign All Over Facebook and Twitter?
PolicyMIC: Rights Campaign Graphic For Marriage Equality Explodes On Facebook